Acustom Apparel: A New York based custom menswear brand for Today’s Gentleman. We partnered with Acustom with an aim to reshape their 360 degree image and the understanding of custom clothing with today’s contemporary styling codes. The color palette and visual language of the brand was carefully studied and reconstructed to elevate what lies in the brand’s ultimate core: the perfect fit. Within the process of creating a communication framework, we tapped into areas of new typography, creative direction, digital and outdoor campaigns.
September Content Co.