Fidelle is a jewelry brand built around a simple premise: "Jewelry for life’s every moment. Inspired by the everyday woman." Fidelle creates pieces for daily occasions and most importantly, for the woman herself. Head designer Defne Granit approaches gold jewelry with an old-world delicacy. As Sömestr, we took that very approach and adapted it to the typographic style of the brand, injecting a warm and down to earth tone to it. Custom made logotype takes inspiration from early 1900s printing and reflects the compelling personality of Fidelle. Inner voice of the everyday woman takes shape as typographic images and turns the spotlight onto the golden pieces.
Still Life Photoshoot