Digital Product Design
Creatives rely on technology more than ever. We constantly need better hardware as technology advances and new tools emerge. Vagon provides private cloud computers built to run high-performance applications, tailored for creative's needs and habits. They began out of the frustration a lot of us have faced – the lack of computer power required for the software we use and other options that are just too complicated. You can run all challenging software from any device, anywhere with Vagon, connecting via any browser. We took the project from ground up and approached it with our own creative insights. Our number one priority is to make Vagon look and sound appealing to the toughest crowd ever, designers and artists.
The logo is initially based on the pixel rendering of the letter "v" as a tribute to the history of computer technology. Three squares merge into a simple and versatile icon which functions as a foundation for communication as well.
We created an innovative illustration system that utilizes 3D objects and scenes to visualize messaging in a subtle way and to emphasize the brand's dynamic personality. This way, Vagon connects with its user base which is creatives with various experience levels from students to professional artists.
Typography plays a huge role in Vagon's visual language. We created a bespoke typeface, "Vagon Rails" to be used across all channels from application itself to printed media. Vagon Rails takes inspiration from both geometric and grotesk typefaces. The "a" with rounded bowl (similar to the logotype) and large, squarish punctuation is the characteristic features of the futuristic yet friendly typeface.
Editorial illustrations are also created with same approach, a balance between story and brand language.
Vagon customizes the user experience and tools based on the creative groups. 3D icons of the groups are mostly abstract shapes with little hints of the occupations.
Custom icon set
Application design language
Icons for computers with advancing hardware
Animation for connection screen
Digital Product Design
Hasan Can Yaşar
Creative Direction and Design:
Dilara Şebnem Esendemir
Acıbadem Cd. No:33/8 Kadıköy, İstanbul
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