HIPPORELLO

Hipporello let's you build powerful web apps on Trello without code. You can manage your unique business processes with its robust no-code app builder and streamline your work without leaving your Trello board. Sömestr team were commissioned to create the new brand ID and visual system for Hipporello.
We reimagined the first version of the Hippo logo and created a mascot based on it. We also created a comprehensive illustration system of characters that match the style of the mascot and product's user interfaces. Creating an approachable and friendly product was one of the main goals of the Hipporello team and they took advantage of the illustration system to achieve it. We also delivered wide range style guidelines for the user interfaces to make it harmonious with the marketing assets, resulting a consistent visual language for every aspect of the product.