MERKEZSİZ

Merkezsiz is a content creation lab and podcast series examining the topics about crypto, decentralization and blockchain world. They set sail in 2022 to uncover the mist over Web3.0 and to onboard more users by creating agnostic and simple content in Turkish. Sömestr approached Merkezsiz's brand identity as a mission to create an approachable look to help them reach the audience outside the crypto arena. An ever changing and engaging visual pool, amplified with vibrant colors, illustrations and typography with a strong character has been created to maintain the brand character throughout the digital and print media.